Target Audience Surveys

I have created several surveys on SurveyMonkey.com to gain more information about my target audience and what they want. I believe this is one of the most important aspects due to my magazine's success depending on how many magazines are distributed to and bought by this audience.

Survey 1.) This survey explored the artists that my target audience were interested in. I created a multi-choice survey with various artists for them to choose from and these were my results:

https://www.surveymonkey.com/results/SM-NQRMDR5S/

From this survey, I became aware of who should be featured in my magazine, and if I were to include up and coming artists, what category of artists/music my target audience enjoy, tailoring the magazine to them and therefore designing a product that they will enjoy and hopefully want to purchase.


Survey 2.) The second survey I created, questioned how much my target audience would be willing to pay for a professional music magazine. Here are my results:

https://www.surveymonkey.com/results/SM-M8XKYT5S/

This survey told me that the majority of my audience would be willing to pay £4+ for a high quality, professional music magazine. Therefore, I will take this knowledge on and use it to adapt my final product.


Survey 3.) The third survey I created was centralised around my Double Page Spread. Here are my results:

https://www.surveymonkey.com/results/SM-FP2TRN5S/

From this survey I gained knowledge about the kind of DPS my target audience would want. From here I will ensure my single image takes up one page, that it is balanced (50/50) with text, and that the article itself is story based.