I am creating magazine based around the Contemporary R&B and Indie Rock Genres, of the name of Velvet. I have chosen this name as music can often be described as of a velvety texture. This creates a feeling off class and beautiful music, which is how I want the music and their artists to be portrayed through my magazine. Velvet will aim to provide it's readers with various information, on areas of the music world, such as new and upcoming artists, up to date charts and typical interviews with current artists who fit into the genres that Velvet is based around, whilst also adding an element of professionalism and class. I will add this element by ensuring that the artists I use are dressed in a way that fits to my magazines theme.
My magazine will take on a theme of red, with the majority of it of its pages in black and white. I believe the back and white will add a fresh new look to the presentation of music rather than churning out the all too often normal coloured photos. This will stand out against other music magazines, with the black and white theme portraying feelings aimed at the dark side of human nature, for example pain and depression. This connotes the way that my magazine will aim to give the audience every aspect of an artist that it interviews, due to their stories of rising to fame often being slightly dark, The addition of red paradoxically creates a sense of joy, symbolising the way music can bring a lot of joy into people's lives. I have chosen red due to it's connotations of power and prestige (e.g. the 'red' carpet), as that is the element of class that I want my magazine to have. Another reason for my choice of red, is due to it's association with being alert (e.g. code 'red'). The music world is all about being alert and finding some great new tunes/artists. This colour will portray my magazine as a magazine that is alert and will provide the audience with up and coming stars that they will be sure to love.
Genre/Sub-Genre: List similar texts which have inspired your thoughts throughout
Target Audience: gender/age/class/characteristics/behaviour
My primary audience are teenagers ages 16-25, and will be both male and female. In terms of the audience code, readers of Velvet will fit into the E bracket due to the majority of them being students. I believe that students are the the perfect target audience for my music magazine, as they are generally the type you'd see living their lives with their headphones in. They are the majority of those who build up statistics that decided which song is #1 in the UK. This means they will be wanting to know the up and coming artists and the hit songs, and are generally those who are interested in the contemporary R&B and indie rock genres. I'd imagine that my audience generally goes to festivals, studies (whilst listening to music), hangs out with friends, for example at parties, and also goes shopping due to my high class, more expensive aspect of the magazine.
This leaves my secondary audience, being those outside of this age range. This means that I must fit various attributes of my magazine to that age range, for example, the language used and the price range and it's affordability. I also believe that a main secondary audience could include an audience below 16, who are interested in my genres and can afford this magazine. Although, I have not included an age below 16 due to the use of language by some of the artists I incorporate into my magazine and some of the songs that are featured.
Major Conventions: I will use...
...an effective main image, within my front cover, of a celebrity within my genre. This celebrity will be generally popular and recognisable. The image would be printed in black and white but I would make small details in the photo red, but only a small amount of areas to prevent it from looking unprofessional. An example of this could be making the model's lips red (female celebrity) or covering the model in blood that would be coloured red (male celebrity) and leaving the rest of the image black and white whilst the headline is also red along with the various words in the cover lines. This means that the audience's eyes are immediately drawn to important details of the cover; the image, the name of the magazine, and the words that will strike their best interest in the cover lines. My front cover will employ the typical qualities, such as a price, barcode, along with the main story's cover line being enlarged and slightly covering the model in the front cover image. This makes it clear that this is the main article whilst the other cover lines are worked around the model, but never in front. This main article will also link to the image as the main article features an interview with the model in the image. The image used on the cover will also portray certain feelings and perceptions of the model. For example, their facial expression may show sorrow along with a high camera angle in order to make the model look small and belittled by the world which gives ideas as to what their feature article may include and what they may have been through in their lives. The clothing they will wear should be something they would normally wear, or something that relates to the music they create, as this creates a certain mood in the same way their music does and portrays them in a way that allows the audiences to figure out their character. Also, the celebrity endorsement on the front cover will bring in a wider audience from the celebrity's fan-base meaning more magazines sold and more that could be potentially sold in the future if those who have purchased enjoyed the magazine.
Within the double page spread (main article) I will continue to stick to the theme of black and white, but this time I will add more red into the images and into the article itself. As my article is a double page spread, I will be using one page to place an image of my artist which will be printed in black and white, with additions of red. The other page will be filled with the article but I will add the first initial of the artist in the background of the text, filling the full page, in a faded shade of red so that the text is still visible. I will also use puffs once or twice throughout the article. These will be in red and in a bolder, larger text in order to stand out and draw the reader’s attention into the article. The puffs will be extracts from the article that are interesting and will encourage the reader to read the full length article. The celebrity I will use will also be the celebrity that is on the front of the magazine cover. This is because the main article celebrity will be the celebrity that I am focusing in this issue, and most likely will bring in a wider audience due to celebrity endorsement.
In terms of images,I will try to relate the model's poses/stance/facial expression to the article's feeling, for example, if the article is portraying the artist as a strong fierce woman, who has overcome so much within their life, I will place then in a stance that connotes this. This could be anything from the look on their face (strong, and expression you wouldn't mess with) to the way they are standing (clenched fists, feet shoulder-width apart, leaning forward as if to show they are not afraid) or even the way the camera is angled (lower than the model to make the look larger and better, relating to the article).
In terms of the article, I will cover as much of the artist as possible give my readers the best insight possible into the artist’s life. If my magazine portrays itself as one which gets every bit of information possible on its celebrities, more reader will be encouraged to purchase further issues in order to find out as much as they possibly can on their favourite artists. Not only this, but knowing this information can make listening more enjoyable. For example, if you are listening to one of the artist’s songs and you have read the article and you know certain aspects of their life that you hadn’t before, it can make the listening experience a lot more enjoyable as it makes the song relatable to their own problems as well as your own. This could also make readers want to purchase further issues and is also good for the celebrity that is endorsed, as readers who may not have listened to them before may check them out, as well as those who already do listen receiving a better listening experience due to their ability to relate their life experiences (spoke about in the article) to the music they are listening to.
Conventions that I may change/subvert/decide against using:
I think that within my front cover, I will decide against using more than one image/sub-images, and just stick with using one main image. I believe this focuses the attention onto whatever celebrity I choose to use and enhances the features of that image, solely. Also, the main examples I have focused on through my inspirational texts have used only one image, making them more effective. I will also avoid using a interview style double-page spread. Not only have I made this decision because I received feedback associated with this within my target audience research, but because I feel that a story-based double-page spread would add a more elegant and classic feel, making the article slightly more artistic.
Original Images: what/where/when?
When taking my original images, I will be using a professional photography studio. I am aiming to book the photographic studios within the University of Sunderland in the near future. If I do not take all my images then or find I am unhappy/need more images, I will re-book the studio within the University, or book the studios at the college campus in the Arts building. I will vary my shots and use suitable ones for a music magazine, for example, medium shots and medium close-up shots etc. This means I have a range of images to choose from, which are different. In terms of a model, I am going to use a female model in my images as I believe they visually attract both genders through the physical attractiveness to males and through the aspirations of women. Also, the female artist will be generally popular within the genre that my magazine is based around, meaning both genders will view the magazine and pick it up if they are interested in that artist (meaning they enjoy my chosen genre, resulting in the correct audience targeted). The clothing of the model should be elegant and preferably black, although colour doesn't particularly matter due to the magazine being printed in black and white. I will however be using props, such as a rose in order to incorporate areas that can be printed in red. All of my images will follow a certain theme, in order to create a running theme throughout the front cover, contents and double page-spread and to create a recognisable feel, relating back to the feature article and also creating the idea that this is the main article of the magazine.
One problem that may arise, is the inability to gain use of the photographic studio at the times I would like. If this problem occurs, I may need to take time out of my own to book the studio and ask my model to spare some of her own time to meet me.